In 2019, along with a team of friends -Leonor Tapia, Bastián Pérez, and Francisca Alcalde- we were invited to participate in the bidding for the advertising communications of the brand. The assignment was to develop a campaign to promote UAH workshops, a program aimed at high school students and future applicants who wanted to get to know the university from the inside. Although the project did not materialize due to economic decisions of the bidding process, the experience and work developed left us very satisfied, both ourselves and the university.